Optional ImageFour Billion New Customers

There are four billion people at the base of the global economic pyramid. These people are often thought of as "poor," their societies as "under-developed," and their economies as high risk. Contrary to these assumptions, these four billion people, largely unreached by corporate enterprise, represent a huge new market that will reward first arrivals and more than double the size of the global market place.

New business models, innovative products and financing, and most importantly, new "big picture" perspectives are needed to make the potential of four billion new customers, their needs, and $2 trillion in annual expenditures, a viable and growing part of your company.

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